Become a HappyVore
Oh, we took the plunge—we changed our name, and it was for the better!
For you, the happy eaters
There are those who have changed their eating habits. Those who are trying. Those who have tried, those who are trying again, and even those who are trying again and again. It’s for all these people that we decided to become HappyVore and work toward a happy dietary transition.
We share the same goal: to give people the choice to reduce their meat consumption—without sacrifice or compromise. To give them the choice to change their eating habits while still being able to enjoy their favorite burger at their go-to spot. Or to give them the choice not to disrupt their entire daily routine when they already have limited time for lunch, have to do their grocery shopping in the evening, or need to cook for their family.
Because being a HappyVore means being happy to eat well, happy to take care of yourself, and happy to protect the planet (hello, cows and chickens). It’s about paving the way for a gourmet transition and bringing everyone together around the same table and the same dish, in true French conviviality. It’s about helping the planet—and sometimes that starts with a little (plant-based) nugget.
To Live Better, Let's Eat Happily
Goodbye, *Les Nouveaux Fermiers*; Hello, HappyVore
The adventure began in 2019 when Guillaume Dubois and Cédric Meston realized that we can truly make a difference for the planet by changing our eating habits and reducing our meat consumption. They then decided to launch Les Nouveaux Fermiers.
And after nearly three years of continuous experimentation, five patents filed, a rapidly growing community, and tastings described as “stunning” or “incredible” at Sirha, Taste of Paris, and Change Now 2021, our innovative venture is on the verge of success: the market for plant-based alternatives to mainstream meat products is taking hold, and month after month, product after product, we’ve won over nearly 10% of the French population. We now have a team of more than 50 people producing our plant-based meat alternatives right here, close to home, in France. And we’re incredibly proud of that.
To build on our momentum and promote a positive food transition, we’ve decided to change our name and become HappyVore. So we’re updating our logo, but not our mission: we’re adopting a new name that’s more flexible, more fluid, and above all, more inclusive, to welcome anyone who wants to be part of the movement—from producers to consumers. Become a HappyVore to better bring together everyone who wants to change their diet.
This place is awesome*
Today, there are about fifty of us, united by a shared goal: to feed the planet better.
Happy to eat well and do good for the planet, we put all our energy—and even a little… a lot… passionately… of love—into making and making our products accessible to everyone.
To join us, visit our Welcome to the Jungle profiles and our LinkedIn page.
*plant-based, of course ?????
Oh, we took the plunge—we changed our name, and it was for the better!
For you, the happy eaters
There are those who have changed their eating habits. Those who are trying. Those who have tried, those who are trying again, and even those who are trying again and again. It’s for all these people that we decided to become HappyVore and work toward a happy dietary transition.
We share the same goal: to give people the choice to reduce their meat consumption—without sacrifice or compromise. To give them the choice to change their eating habits while still being able to enjoy their favorite burger at their go-to spot. Or to give them the choice not to disrupt their entire daily routine when they already have limited time for lunch, have to do their grocery shopping in the evening, or need to cook for their family.
Because being a HappyVore means being happy to eat well, happy to take care of yourself, and happy to protect the planet (hello, cows and chickens). It’s about paving the way for a gourmet transition and bringing everyone together around the same table and the same dish, in true French conviviality. It’s about helping the planet—and sometimes that starts with a little (plant-based) nugget.
To Live Better, Let's Eat Happily
Goodbye, *Les Nouveaux Fermiers*; Hello, HappyVore
The adventure began in 2019 when Guillaume Dubois and Cédric Meston realized that we can truly make a difference for the planet by changing our eating habits and reducing our meat consumption. They then decided to launch Les Nouveaux Fermiers.
And after nearly three years of continuous experimentation, five patents filed, a rapidly growing community, and tastings described as “stunning” or “incredible” at Sirha, Taste of Paris, and Change Now 2021, our innovative venture is on the verge of success: the market for plant-based alternatives to mainstream meat products is taking hold, and month after month, product after product, we’ve won over nearly 10% of the French population. We now have a team of more than 50 people producing our plant-based meat alternatives right here, close to home, in France. And we’re incredibly proud of that.
To build on our momentum and promote a positive food transition, we’ve decided to change our name and become HappyVore. So we’re updating our logo, but not our mission: we’re adopting a new name that’s more flexible, more fluid, and above all, more inclusive, to welcome anyone who wants to be part of the movement—from producers to consumers. Become a HappyVore to better bring together everyone who wants to change their diet.
This place is awesome*
Today, there are about fifty of us, united by a shared goal: to feed the planet better.
Happy to eat well and do good for the planet, we put all our energy—and even a little… a lot… passionately… of love—into making and making our products accessible to everyone.
To join us, visit our Welcome to the Jungle profiles and our LinkedIn page.
*plant-based, of course ?????
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